VDP Complete Video Presentations
Video Case Study & PURL Tutorial
VDP Complete Case Study: Caterpillar®
VDP Complete's campaign for Caterpillar® was selected by the USPS
and Kodak to be featured in a video presentation entitled "Direct Marketing Practices
that Deliver." This 6 minute segment details how Caterpillar was able to effectively
employ a 1:1 cross media marketing campaign and track ROI.
PURL Introduction & Tutorial
New to PURLs and Variable Data Printing? Watch this brief introduction and see how
PURLs (personalized URLs) are used in cutting edge marketing campaigns that drive
trackable ROI.
