VDP Home VDP Complete Overview Variable Data Marketing Personalized URLs Cross Media Marketing Real Time Personalization The Mail Moment Campaign Design Reporting & Analytics ROI Calculator Cross Media Marketing 2009 Video Presentations Case Studies Cross Media Blog Self Assessment VDP Complete Presentation Policies Hotel & Resort Insurance Life Cycle Management Maritime Medical (elective procedures) Mortgage Programs Real Estate

Self Assessment

Take a minute and answer these questions about your current marketing.

I have access to all the information I need for lead generation	YesNo
I know who visits my web site by name	YesNo
I have the time to dedicate to project manage another program	YesNo
I know where web visitors came from	YesNo
I am 100% certain I know who my best customers are	YesNo
I am 100% certain I know who my best customers ought to be	YesNo
I can find more of the customers I am looking for	YesNo
I stay in contact with my B, C, and D tier customers	YesNo
I know the last time I touched each customer and prospect	YesNo
I target different segments with unique art, copy, and offers	YesNo
I can track who visits my website by name, address, and phone	YesNo
I get detailed reports and can verify the ROI of my campaigns	YesNo
I know which version of my advertising delivered the best results	YesNo
I know which segments responded to which advertisements	YesNo

We know you're good at what you do.

Let us fill in the gaps.